Critical issues in social marketing: a review and research agenda

Gordon, Ross; McDermott, Laura and Hastings, Gerard (2008). Critical issues in social marketing: a review and research agenda. In: Sargeant, Adrian and Wymer, Walter eds. The Routledge Companion to Nonprofit Marketing. Abingdon: Routledge, pp. 354–369.

URL: http://www.routledge.com/books/The-Routledge-Compa...

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