Providing evidence for social marketing’s effectiveness

Stead, Martine and Gordon, Ross (2009). Providing evidence for social marketing’s effectiveness. In: French, Jeff; Blair-Stevens, Clive; McVey, Dominic and Merritt, Rowena eds. Social Marketing and Public Health : Theory and Practice. Oxford University Press, pp. 81–96.

DOI: https://doi.org/10.1093/acprof:oso/9780199550692.003.06

URL: http://ukcatalogue.oup.com/product/9780199550692.d...

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