Contravision: Exploring users' reactions to futuristic technology

Mancini, Clara; Rogers, Yvonne; Bandara, Arosha; Coe, Tony; Jedrzejczyk, Lukasz; Joinson, Adam; Price, Blaine; Thomas, Keerthi and Nuseibeh, Bashar (2010). Contravision: Exploring users' reactions to futuristic technology. In: Proceedings of the 28th International Conference on Human factors in computing systems, 10-15 Apr 2010, Atlanta Georgia, USA, pp. 153–162.

DOI: https://doi.org/10.1145/1753326.1753350

Abstract

How can we best explore the range of users' reactions when developing future technologies that maybe controversial, such as personal healthcare systems? Our approach – Contravision – uses futuristic videos, or other narrative forms, that convey either negative or positive aspects of the proposed technology for the same scenarios. We conducted a users study to investigate what range of responses the different versions elicited. Our findings show that the use of two systematically comparable representations of the same technology can elicit a wider spectrum of reactions than a single representation can. We discuss why this is so and the value of obtaining breadth in user feedback for potentially controversial technologies.

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