Managing online businesses

Bakhru, Anjali (2004). Managing online businesses. European Business Journal, 16(4) pp. 153–160.



This article aims to show that the challenge of managing online markets is essentially the same as that posed by any new market. While the rapid emergence and uptake of online consumer markets is thought to question the fundamentals of business, an assessment of the evolution of online markets suggests that the critical issue for managers is to consider the capability-based nature of the managerial challenge. The article first examines the evolution of research which, concurrent with the development of online markets, has attempted to assess the nature of the impact of the Internet on business.

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