Market Segmentation Success: Making It Happen

Dibb, Sally and Simkin, Lyndon (2008). Market Segmentation Success: Making It Happen. London: Routledge.

URL: http://www.routledgebusiness.com/books/Market-Segm...

Abstract

This book builds on the authors' extensive research and practical experience in relation market segmentation to bring together a definitive explanation on making segmentation success a reality.

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