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Simoes, Claudia and Dibb, Sally
(2008).
DOI: https://doi.org/10.4324/9780203931943.ch4
URL: http://www.routledgebusiness.com/books/Facets-of-C...
Abstract
This chapter examines the internal management of corporate identity. Identity can be defined as a mix of elements which distinguish one person or entity from another. Organizations have an identity in the sense that each has particular traits or features that make up its uniqueness.