Illustrations of the internal management of corporate identity

Simoes, Claudia and Dibb, Sally (2008). Illustrations of the internal management of corporate identity. In: Melewar, T. C. ed. Facets of Corporate Identity, Communication and Reputation. Abingdon: Routledge, pp. 66–80.

URL: http://www.routledgebusiness.com/books/Facets-of-C...

Abstract

This chapter examines the internal management of corporate identity. Identity can be defined as a mix of elements which distinguish one person or entity from another. Organizations have an identity in the sense that each has particular traits or features that make up its uniqueness.

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