A process model for developing usable cross-cultural websites

Smith, Andrew; Dunckley, Lynne; French, Tim; Minocha, Shailey and Chang, Yu (2004). A process model for developing usable cross-cultural websites. Interacting with Computers, 16(1) pp. 63–91.

DOI: https://doi.org/10.1016/j.intcom.2003.11.005


In this paper we present a process model for developing usable cross-cultural websites. Compatible with ISO 13407, the process model documents an abstraction of the design process focusing on cultural issues in development. It provides a framework in which a variety of user-based and expert-based techniques for analysis and design are placed within the life-cycle of website development. In developing the model, we relate practical approaches to design with theories and models of culture and discuss the relevance of such theories to the practical design process. In particular we focus on four key concerns: how an audit of local website attractors can inform the design process; the concept of a cultural fingerprint to contrast websites with the cultural needs of local users; the problems associated with user evaluation; and cross-cultural team development. We then show their relation to our process model. We conclude by summarising our contribution to date within the field.

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