Global firms: heroes or villains?

Segal-Horn, Susan (2002). Global firms: heroes or villains? European Business Journal, 14(1) pp. 8–19.



Globalisation has had a bad press. Industries and firms go global in the quest for competitive advantage. They excite criticism and worse, for their alleged side effects on local businesses, national economies, political structures and traditional cultures. The article examines why globalisation happens and what it actually does.

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