Changing perspectives on silver surfers: enabling the older online consumer

Szmigin, I. and Carrigan, M. (2004). Changing perspectives on silver surfers: enabling the older online consumer. In: 4th Customer Research Academy Workshop Series (CRAWS), 31 Mar - 2 Apr 2004, UMIST, UK.

URL: http://www.mbs.ac.uk/research/customerresearch/abo...

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