Integrating ethical brands into our consumption lives

Szmigin, Isabelle; Carrigan, Marylyn and O'Loughlin, Deirdre (2005). Integrating ethical brands into our consumption lives. In: Critical Issues in Brand Management: 1st Annual Colloquium of the Brands and Integrated Brand Communications SIG, 11 Apr 2005, Birmingham Business School, University of Birmingham, UK.

URL: http://www.eiasm.org/associations/emac/newspage.as...

Viewing alternatives

Look up in Google Scholar
No digital document available to download for this item

Item Actions

Export

About

CORE (COnnecting REpositories)