The great corporate giveaway - can marketing do good for the do-gooders?

Carrigan, Marylyn (1997). The great corporate giveaway - can marketing do good for the do-gooders? European Business Journal, 9(4) pp. 40–46.

URL: http://www.european-business-journal.com/

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• Item ORO ID
• 15186
• Item Type
• Journal Item
• ISSN
• 0955-808X
• Academic Unit or School
• Faculty of Business and Law (FBL)
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• ORO Import