Leisure and tourism services and the older innovator

Szmigin, I. and Carrigan, M. (2001). Leisure and tourism services and the older innovator. Service Industries Journal, 21(3) pp. 113–129.

DOI: https://doi.org/10.1080/714005039

URL: http://www.ingentaconnect.com/content/routledg/sij...

Abstract

In the light of changing demographics this article seeks to identify whether 'older' consumers are innovative in their consumption behaviour. A domain specific scale is used among up-market consumers for leisure and tourism services. This scale has been extensively applied to consumers to identify predisposition towards innovative behaviour for specific products and services. A postal survey identified 'older' consumers as having a relatively high level of domain specific innovativeness. The authors suggest that as people age they do not necessarily become less interested in consumption and it is a mistake to ignore or alienate such a potentially lucrative market.