Understanding 'international' strategy in professional service industries: the case of the international marketing communications sector

Boojihawon, D. K. (2001). Understanding 'international' strategy in professional service industries: the case of the international marketing communications sector. In: McDonald, Frank and Tüselmann, Heinz-Josef eds. International business in the 21st century: change and continuity - strategies, institutions, regulations and operations. Manchester: Manchester Metropolitan University Business School.

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