Understanding 'international' strategy in professional service industries: the case of the international marketing communications sector

Boojihawon, D. K. (2001). Understanding 'international' strategy in professional service industries: the case of the international marketing communications sector. In: McDonald, Frank and Tüselmann, Heinz-Josef eds. International business in the 21st century: change and continuity - strategies, institutions, regulations and operations. Manchester: Manchester Metropolitan University Business School.

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  • Item ORO ID
  • 14996
  • Item Type
  • Book Section
  • ISBN
  • 0-905304-35-7, 978-0-905304-35-9
  • Extra Information
  • Conference proceedings. 28th Annual Conference, UK Chapter, Academy of International Business, 6-7 April 2001.
  • Academic Unit or School
  • Faculty of Business and Law (FBL)
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