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Carr, Jennifer; Whitelegg, Liz; Holliman, Richard; Scanlon, Eileen and Hodgson, Barbara
(2009).
URL: http://www.oup.com/uk/catalogue/?ci=9780199552665
Abstract
This chapter provides a critically-informed rationale for some of the qualitative and quantitative methods that can be used to investigate how audiences make sense of science in popular media, in particular in relation to the development of 'self-concept'. These multi-disciplinary authors describe the data collection and analytical methods used in a recent study of children’s reception of science on television. The authors document how they adapted and combined a range of previously used analytical methods to provide a triangulated approach that could take account of the gender and age differences of participants, whilst ensuring that they were an integral part of the research process.