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Lloyd, Peter; Valkenburg, Rianne and McDonnell, Janet
(2003).
URL: http://130.240.31.230/articles/Conference%20Procee...
Abstract
Prescriptive models of design often consider designing to be an objective process. We show, in a study requiring two groups of student designers to produce a 10 minute film from their riginal two and half hour design process, how this is far from the truth. Using qualitative and quantitative analysis we suggest that accounts of designing, while focusing on key events, are determined by how those events fit (or can be made to fit) a particular story narrative. It follows, then, that the prescriptive model is simply one story about designing. We describe the VALiD methodology, a tool for detailed reflection on designing, and speculate that it could be useful in professional design contexts.