Sustainable Consumption by Design

Fletcher, Kate; Dewberry, Emma and Goggin, Phillip (2001). Sustainable Consumption by Design. In: Cohen, Maurie J. and Murphy, Joseph eds. Exploring Sustainable Consumption: Environmental Policy and the Social Sciences. London, UK: Pergamon (Elsevier), pp. 213–224.

DOI: https://doi.org/10.1016/B978-008043920-4/50015-X

Abstract

This chapter explores the role played by design in achieving more sustainable patterns of consumption that examines in detail a variety of approaches associated with clothes washing. The discussion has obvious relevance for all designed surroundings and includes various levels of approach, including a focus on products, results, needs, and issues associated with materials, technology, systems, economics, and consumer behavior. Achieving optimal environmental improvement through design is contingent on the people and on understanding the way in which the people responds to their material surroundings. The common approach designed for sustainability; tend to focus on pollution reduction and resource efficiency rather than human choices and actions. Design for sustainability with a focus on people considers ways of satisfying fundamental human needs. A focus on needs and the ways that needs are satisfied does not exclude the design and production of products, services or systems. There is a dyadic relationship between design and policy, where design not only makes policy real through practical output, but policy is also informed and revisited in the light of design practice. Design has potential as an agent of change for influencing more sustainable consumption. The design processes are reflective, informed by other disciplines, and areas of expertise make connections among people, policy and practice. An effective manifesto for sustainable consumption is seen as a manifesto for the design.

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