Barclaycard: still the king of plastic

Bátiz-Lazo, Bernardo (2004). Barclaycard: still the king of plastic. In: Johnson, Gerry; Scholes, K. and Whittington, R. eds. Exploring corporate strategy: text and cases, 7th edition. London, UK: Prentice Hall/Financial Times, pp. 886–900.



Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 7th edition builds on these strengths with the introduction of a new author, Richard Whittington. The enhanced coverage of international strategy and the resource-based view, as well as improved visual presentation, ensure that this book continues to lead the way in exploring strategic management. This version of the text includes 35 long case studies from a variety of industries worldwide.

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