The value of trust in service sector marketing

Ali, Haider (1994). The value of trust in service sector marketing. In: Armistead, Colin ed. The Future of Services Management. London, UK: Kogan Page.

URL: http://www.amazon.co.uk/Future-Services-Management...

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• Item ORO ID
• 12232
• Item Type
• Book Section
• ISBN
• 0-7494-1064-7, 978-0-7494-1064-3
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
  Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Depositing User
• Ann Cardy