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Michaelidou, Nina; Dibb, Sally and Ali, Haider
(2008).
DOI: https://doi.org/10.1080/02650487.2008.11073053
URL: http://www.internationaljournalofadvertising.com/P...
Abstract
The paper examines the effect of long-term health-related and short-term social and physical antismoking information on adolescents' beliefs about smoking. Findings from a UK school-based study indicate that antismoking information about the short-term effects of smoking, such as cosmetic (e.g. yellow teeth and fingernails and smelly clothes) and fitness, have a greater impact on beliefs than long-term health-related information. The implications for the design of antismoking campaigns are explored.
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- Item ORO ID
- 12220
- Item Type
- Journal Item
- ISSN
- 0265-0487
- Academic Unit or School
-
Faculty of Business and Law (FBL)
Faculty of Business and Law (FBL) > Business > Department for Strategy and Marketing
Faculty of Business and Law (FBL) > Business - Research Group
- Innovation, Knowledge & Development research centre (IKD)
- Depositing User
- Jackie Fry