Beyond recycling: 'commons-friendly' waste reduction at new consumption communities

Bekin, Caroline; Carrigan, Marylyn and Szmigin, Isabelle (2007). Beyond recycling: 'commons-friendly' waste reduction at new consumption communities. Journal of Consumer Behaviour, 6(5) pp. 271–286.

DOI: https://doi.org/10.1002/cb.221

Abstract

This paper broadens current knowledge on consumer waste and disposal behaviour by exploring the diverse and complementary waste-reduction strategies and behaviours adopted by environmentally-conscious consumer communities in the UK. Using a critical ethnography methodology and a multi-locale approach to designing the field, six distinct ethical voluntary simplifier communities were studied. Findings suggest their alternative lifestyles and waste management choices offer society much in terms of environmental soundness, while also presenting several personal trade-offs for community members that deserve critical consideration. Practical implications for marketers and policy-makers are addressed.

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About

• Item ORO ID
• 10706
• Item Type
• Journal Item
• ISSN
• 1472-0817
• Keywords
• voluntary simplicity; ethical consumption; waste
• Academic Unit or School
• Faculty of Business and Law (FBL) > Business
  Faculty of Business and Law (FBL)
• Copyright Holders
• © 2007 John Wiley & Sons, Ltd.
• Depositing User
• Users 6903 not found.