New connections, familiar settings: issues in the ethnographic study of new media use at home

Mackay, Hugh (2005). New connections, familiar settings: issues in the ethnographic study of new media use at home. In: Hine, Christine ed. Virtual Methods: Issues in Social Research on the Internet. Oxford, UK: Berg, pp. 129–140.

URL: http://www.bergpublishers.com/?tabid=1094

Abstract

This chapter develops a rationale for researching the context of new media use and for examining the connections between online and offline interaction and activity. It then introduces the author’s ethnographic project on the domestic consumption of mass media, to give a flavour of a research approach that seems useful for understanding uses of the Internet.

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