Contrasting to Spark Creativity in Software Development: Tactics Used By High-Performing Teams

Petre, Marian and Shaw, Mary (2025). Contrasting to Spark Creativity in Software Development: Tactics Used By High-Performing Teams. IEEE Software, 42(3) pp. 67–74.

DOI: https://doi.org/10.1109/ms.2025.3538670

Abstract

Three decades of empirical research on high performing teams indicates that creativity can be promoted by a development culture that supports investigation of a wide range of design alternatives. This article describes “contrasting” and “creativity moves” as key development behaviors observed to support a culture of creativity.

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