Special topic: mobile and web-based services. Four Case Studies

The Open University Business School eds. (2013). Special topic: mobile and web-based services. Four Case Studies, Quarterly Survey of Small Business in Britain

DOI: https://doi.org/10.21954/ou.ro.00101809

Abstract

The case material is designed to complement the main survey report (Q1 2013), which includes a special topic section on mobile and web-based services. Interviews were conducted in April 2013 and are based on a sub-sample of respondents to the Quarterly Survey of Small Business in Britain. There are four case studies: Electric Marketing, Activity Chest, Fiveways Playcentre and XYZ Maps Ltd. The content is also available to view on our case studies page. This case material can be reproduced in other forms provided that the source is acknowledged. Please contact us for further information.

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