The political rationalities of fair-trade consumption in the United Kingdom

Clarke, Nick; Barnett, Clive; Cloke, Paul and Malpass, Alice (2007). The political rationalities of fair-trade consumption in the United Kingdom. Politics and Society, 35(4) pp. 583–607.

DOI: https://doi.org/10.1177/0032329207308178

Abstract

This article situates the analysis of fair-trade consumption in the context of debates about civic activism and political participation. It argues that fair-trade consumption should be understood as a political phenomenon, which, through the mediating action of organizations and campaigns, makes claims on states, corporations, and institutions. This argument is made by way of a case study of Traidcraft, a key player in the fair-trade movement in the United Kingdom. The study focuses on how Traidcraft approaches and enrolls its supporters.

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