Currently browsing: Items authored or edited by Yue Meng-Lewis https://orcid.org/0000-0003-2729-4451

14 items in this list.
Generated on Mon May 23 11:09:49 2022 BST.

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Grigore, G.F.; Abdaless, S. and Meng-Lewis, Y. (2013). The impact of corporate social responsibility on organisational commitment: a study from Romania. Transformations in Business & Economics, 12(1A) pp. 42–59.

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Meng-Lewis, Yue; Thwaites, Des and Gopalakrishna Pillai, Kishore (2014). Effectiveness of Olympic sponsorship by foreign and domestic companies: the influential role of consumer ethnocentrism. International Journal of Sports Marketing and Sponsorship, 15(2) pp. 30–46.

Meng-Lewis, Yue; Thwaites, Des and Gopalakrishna Pillai, Kishore (2013). Consumers' responses to sponsorship by foreign companies. European Journal of Marketing, 47(11/12) pp. 1910–1930.

Meng-Lewis, Yue; Wong, Donna and Zhao, Yupei Complexity and dynamics of the career development in esports professionals. In: 27th European Association for Sport Management (EASM) conference, 2-7 Sep 2019, Seville, Spain.

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Thwaites, Des and Meng, Yue (2013). Sport Sponsorship and Endorsement. In: Beech, John and Chadwick, Simon eds. The Business of Sport Management. Financial Times. Pearson.

Thwaites, D. and Meng-Lewis, Y. (2012). Ambush marketing case study. In: Jobber, D. and Fahy, J. eds. Foundations of Marketing. McGraw-Hill Higher Education.

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Xian, Huiping; Atkinson, Carol and Meng-Lewis, Yue (2019). Guanxi and high performance work systems in China: evidence from a state-owned enterprise. The International Journal of Human Resource Management, 30(19) pp. 2685–2704.

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