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Items Authored or Edited by Susan Segal-Horn

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Group by: Published Date | Item Type | Authors/Editors/Creators | No Grouping
Jump to: 2011 | 2009 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001
Number of items: 18.

2011

Segal-Horn, Susan and Dean, Alison (2011). The rise of super-elite law firms: Towards global strategies. Service Industries Journal, 31(2) pp. 195–213. restricted access item, not available for direct download

2009

Segal-Horn, Susan and Faulkner, David (2009). Understanding Global Strategy. Cengage Learning EMEA / South West Publishing.

Segal-Horn, Susan and Dean, Alison (2009). Delivering ‘effortless experience’ across borders: Managing internal consistency in professional service firms. Journal of World Business, 44(1) pp. 41–50. file

de Chernatony, L. and Segal-Horn, Susan (2009). The criteria for successful services brands. In: Dall'Olmo Riley, F. ed. Brand Management. SAGE Library in Marketing. London: Sage.

2007

Segal-Horn, Susan and Dean, Alison (2007). The globalization of law firms: managerial issues. International Journal of Service Industry Management, 18(2) pp. 206–219.

2006

Segal-Horn, Susan and Dean, Alison (2006). Cross-border management issues in international law. In: Fai, Felicia M. and Morgan, Eleanor J. eds. Managerial issues in international business. London, UK: Palgrave Macmillan, pp. 123–140.

2005

de Chernatony, Leslie; Drury, Susan and Segal-Horn, Susan (2005). Using triangulation to identify successful and less successful services brands. Service Industries Journal, 25(1) pp. 5–21.

Segal-Horn, Susan (2005). Service industry strategies. In: McGee, John ed. Blackwell Encyclopedia of Management Vol XII: Strategic Management, Volume 12. Oxford, UK: Blackwell Publishing, pp. 297–303.

2004

Segal-Horn, Susan (2004). Globalization of service industries. In: McGee, John ed. Blackwell encyclopedia of management Vol XII. Strategic management. Oxford, UK: Blackwell Publishing, pp. 147–154.

Segal-Horn, Susan ed. (2004). The strategy reader. 2nd edition. Oxford: Blackwell Publishing.

de Chernatony, Leslie; Drury, Susan and Segal-Horn, Susan (2004). Identifying and sustaining services brands' values. Journal of Marketing Communications, 10(2) pp. 73–93.

de Chernatony, Leslie; Drury, Susan and Segal-Horn, Susan (2004). Services brands' values: internal and external corporate communication. In: Academy of Marketing Conference, Jul 2004, Cheltenhem, UK. file

Faulkner, David and Segal-Horn, Susan (2004). The economics of international comparative advantage in the modern world. European Business Journal, 16(1) pp. 20–31.

2003

de Chernatony, Leslie; Drury, Susan and Segal-Horn, Susan (2003). Building a services brand: stages, people and orientations. Service Industries Journal, 23(3) pp. 1–21.

Segal-Horn, Susan (2003). Strategy in service organisations. In: Faulkner, D. and Campbell, A. eds. The Oxford handbook of strategic management. Oxford handbooks in business and management C (1). Oxford: OUP, pp. 466–500.

de Chernatony, Leslie and Segal-Horn, Susan (2003). The Criteria for successful services brands. European Journal of Marketing, 37(7/8) pp. 1095–1118.

2002

Segal-Horn, Susan (2002). Global firms: heroes or villains? European Business Journal, 14(1) pp. 8–19.

2001

de Chernatony, Leslie and Segal-Horn, Susan (2001). Building on services' characteristics to develop successful services brands. Journal of Marketing Management, 17(7/8) pp. 645–669.

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