Currently browsing: Items authored or edited by Rohini Vijaygopal

13 items in this list.
Generated on Wed Sep 23 20:39:30 2020 BST.

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Vijaygopal, Rohini (2019). Consumer Acculturation and Implications for Brand Preferences. In: Information Resources Management Association ed. Global Branding: Breakthroughs in Research and Practice. IGI Global, pp. 378–403.

Journal ItemTo Top

Bennett, Roger; Vijaygopal, Rohini and Kottasz, Rita (2020). Willingness of people who are blind to accept autonomous vehicles: An empirical investigation. Transportation Research Part F: Traffic Psychology and Behaviour, 69 pp. 13–27.

Bennett, Roger; Vijaygopal, Rohini and Kottasz, Rita (2019). Attitudes towards autonomous vehicles among people with physical disabilities. Transportation Research Part A: Policy and Practice, 127 pp. 1–17.

Bennett, R.; Vijaygopal, R. and Kottasz, R. (2019). Willingness of people with mental health disabilities to travel in driverless vehicles. Journal of Transport & Health, 12 pp. 1–12.

Bennett, Roger and Vijaygopal, Rohini (2018). An assessment of UK drivers' attitudes regarding the forthcoming ban on the sale of petrol and diesel vehicles. Transportation Research Part D: Transport and Environment, 62 pp. 330–344.

Vijaygopal, Rohini and Dibb, Sally (2012). Exploring the role of acculturation in brand choice: a new perspective for targeting Indians living in the UK. Journal of Targeting, Measurement and Analysis for Marketing, 20(1) pp. 47–56.

Conference or Workshop ItemTo Top

Vijaygopal, Rohini; Dibb, Sally and Meadows, Maureen (2013). Does acculturation affect brand preference? A study of British Indians. In: European Advances in Consumer Research (Cornelissen, Gert; Reutskaja, Elena and Valenzuela, Ana eds.), Association for Consumer Research, Duluth, MN, 10 pp. 51–63.

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