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Items Authored or Edited by Rohini Vijaygopal

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Number of items: 12.

Bennett, Roger; Vijaygopal, Rohini and Kottasz, Rita (2019). Attitudes towards autonomous vehicles among people with physical disabilities. Transportation Research Part A: Policy and Practice, 127 pp. 1–17.

Vijaygopal, Rohini (2019). Consumer Acculturation and Implications for Brand Preferences. In: Information Resources Management Association ed. Global Branding: Breakthroughs in Research and Practice. IGI Global, pp. 378–403.

Bennett, Roger and Vijaygopal, Rohini (2019). What if the company’s “Charity of the Year” deals with severe to moderate mental disability? A case study of fundraising problems and possibilities. Journal of Social Marketing, 9(2) pp. 161–179. file

Bennett, R.; Vijaygopal, R. and Kottasz, R. (2019). Willingness of people with mental health disabilities to travel in driverless vehicles. Journal of Transport & Health, 12 pp. 1–12.

Bennett, Roger and Vijaygopal, Rohini (2019). Towards a model of donor behaviour relating to mental disability charities. Social Business (In Press).

Bennett, Roger and Vijaygopal, Rohini (2018). An assessment of UK drivers' attitudes regarding the forthcoming ban on the sale of petrol and diesel vehicles. Transportation Research Part D: Transport and Environment, 62 pp. 330–344.

Bennett, Roger and Vijaygopal, Rohini (2018). Consumer attitudes towards electric vehicles: effects of product user stereotype and self-image congruence. European Journal of Marketing, 52(3/4) pp. 499–527. file

Ramanathan, Usha; Subramanian, Nachiappan; Yu, Wantao and Vijaygopal, Rohini (2017). Impact of customer loyalty and service operations on customer behaviour and firm performance: empirical evidence from UK retail sector. Production Planning & Control, 28(6-8) pp. 478–488. file

Lindridge, Andrew; Vijaygopal, Rohini and Dibb, Sally (2014). The manifestation of culture in product purchase: A cross-cultural comparison. Journal of Marketing Analytics, 2(4) pp. 250–263.

Vijaygopal, Rohini; Dibb, Sally and Meadows, Maureen (2013). Does acculturation affect brand preference? A study of British Indians. In: European Advances in Consumer Research (Cornelissen, Gert; Reutskaja, Elena and Valenzuela, Ana eds.), Association for Consumer Research, Duluth, MN, 10 pp. 51–63.

Vijaygopal, Rohini and Dibb, Sally (2012). Exploring the role of acculturation in brand choice: a new perspective for targeting Indians living in the UK. Journal of Targeting, Measurement and Analysis for Marketing, 20(1) pp. 47–56.

Vijaygopal, Rohini (2010). Acculturation and consumer behaviour: a study of British Indians. PhD thesis. The Open University. file

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