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Items Authored or Edited by Ross Gordon

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Number of items: 14.

Book Section

Stead, Martine and Gordon, Ross (2009). Providing evidence for social marketing’s effectiveness. In: French, Jeff; Blair-Stevens, Clive; McVey, Dominic and Merritt, Rowena eds. Social Marketing and Public Health : Theory and Practice. Oxford University Press, pp. 81–96.

Gordon, Ross; Hastings, Gerard; McDermott, Laura and Evans, Douglas (2008). Building brands with competitive analysis. In: Evans, Douglas and Hastings, Gerard eds. Public Health Branding – Applying Marketing for Social Change. Oxford: Oxford University Press, pp. 73–90. restricted access item, not available for direct download

Gordon, Ross; McDermott, Laura and Hastings, Gerard (2008). Critical issues in social marketing: a review and research agenda. In: Sargeant, Adrian and Wymer, Walter eds. The Routledge Companion to Nonprofit Marketing. Abingdon: Routledge, pp. 354–369. restricted access item, not available for direct download

Gordon, Ross; Hastings, Gerard; McDermott, Laura and Siquier, Pierre (2007). The critical role of social marketing. In: Saren, Michael; Maclaran, Pauline; Goulding, Christina; Elliott, Richard; Shankar, Avi and Caterall, Miriam eds. Critical Marketing: Defining the Field. Oxford: Butterworth-Heinemann, pp. 159–177. restricted access item, not available for direct download

Journal Item

Gordon, Ross; Harris, Fiona; Mackintosh, Anne Marie and Moodie, Crawford (2011). Assessing the cumulative impact of alcohol marketing on young people's drinking: cross-sectional data findings. Addiction Reseach & Theory, 19(1) pp. 66–75.

Gordon, Ross; Moodie, Crawford; Eadie, Douglas and Hastings, Gerard (2010). Critical social marketing - the impact of alcohol marketing on youth drinking: qualitative findings. International Journal of Nonprofit and Voluntary Sector Marketing, 15(3) pp. 265–275. restricted access item, not available for direct download

Gordon, Ross; Hastings, Gerard and Moodie, Crawford (2010). Alcohol marketing and young people's drinking: what the evidence base suggests for policy. Journal of Public Affairs, 10(1-2) pp. 88–101. restricted access item, not available for direct download

Anderson, Peter; de Bruijn, Avalon; Angus, Kathryn; Gordon, Ross and Hastings, Gerard (2009). Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies. Alcohol and Alcoholism, 44(3) pp. 229–243.

Gordon, Ross and Moodie, Crawford (2009). Dead cert or long shot: the utility of social marketing in tackling problem gambling in the UK? International Journal of Nonprofit and Voluntary Sector Marketing, 14(3) pp. 243–253. restricted access item, not available for direct download

Stead, Martine; Gordon, Ross; Angus, Kathryn and McDermott, Laura (2007). A systematic review of social marketing effectiveness. Health Education, 107(2) pp. 126–191. file

Gordon, Ross; McDermott, Laura; Stead, Martine and Angus, Kathryn (2006). The effectiveness of social marketing interventions for health improvement: what's the evidence? Public Health, 120(12) pp. 1133–1139. file

Hastings, Gerard; Anderson, Susan; Cooke, Emma and Gordon, Ross (2005). Alcohol marketing and young people's drinking: a review of the research. Journal of Public Health Policy, 26(3) pp. 296–311.

Conference or Workshop Item

Gordon, Ross and Harris, Fiona (2009). Assessing the cumulative impact of alcohol marketing on young people's drinking: cross sectional data findings. In: Public Policy and Non-profit Marketing, 18-19 Jun 2009, Valencia, Spain.

Carrigan, M.; Lindridge, Andrew; MacAskill, S.; Eadie, D.; Gordon, R. and Heim, D. (2009). Where's the harm? A social marketing approach to reframing 'problem' drinking cultures. In: 38th European Marketing Academy Conference, 26-29 May 2009, Audencia, Nantes. file

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