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Items Authored or Edited by Morteza Abolhasani

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Number of items: 2.

2017

Abolhasani, Morteza; Oakes, Steve and Oakes, Helen (2017). Music in advertising and consumer identity: The search for Heideggerian authenticity. Marketing Theory, 17(4) pp. 473–490.

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Abolhasani, Morteza and Oakes, Steve (2017). Investigating the Influence of Musical Congruity in Higher Education Advertising: A Genre Congruity Perspective. In: Zabkar, Vesna and Eisend, Martin eds. Advances in Advertising Research: Challenges in an Age of Dis-Engagement, Volume VIII. Springer Gabler, pp. 183–196.

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