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Items Authored or Edited by Fiona Harris

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Number of items: 36.


Murphy, Patrick E.; Laczniak, Gene R. and Harris, Fiona (2017). Ethics in Marketing: International Cases and Perspectives. Abingdon, Oxon, UK: Routledge.


Harris, Fiona; Roby, Helen and Dibb, Sally (2016). Sustainable clothing: challenges, barriers and interventions for encouraging more sustainable consumer behaviour. International Journal of Consumer Studies, 40(3) pp. 309–318. file


Harris, Fiona; Gordon, Ross; MacKintosh, Anne Marie and Hastings, Gerard (2015). Consumer Socialization and the Role of Branding in Hazardous Adolescent Drinking. Psychology & Marketing, 32(12) pp. 1175–1190. file


Harris, Fiona and Harrison, Paul (2012). Positively-framed messages and affect in social marketing. In: Academy of Marketing Conference 2012, Marketing: Catching the Technology Wave, 3-5 Jul 2012, Southampton, UK.


Harris, Fiona (2011). Measurement in quantitative methods. In: Hastings, Gerard; Angus, Kathryn and Bryant, Carol eds. The SAGE Handbook of Social Marketing. London: SAGE Publications Inc., pp. 224–237.

Gordon, Ross; Harris, Fiona; Mackintosh, Anne Marie and Moodie, Crawford (2011). Assessing the cumulative impact of alcohol marketing on young people's drinking: cross-sectional data findings. Addiction Reseach & Theory, 19(1) pp. 66–75.

Harris, Fiona (2011). Brands, corporate social responsibility and reputation management. In: Voiculescu, Aurora and Yanacopulos, Helen eds. The Business of Human Rights: an Evolving Agenda for Corporate Responsibility. London: Zed Books.

Dalziel, Nurdilek; Harris, Fiona and Laing, Angus (2011). A multidimensional typology of customer relationships: from faltering to affective. International Journal of Bank Marketing, 29(5) pp. 398–432.


Li, L.; Yong, H-H.; Borland, R.; Fong, G. T.; Thompson, M. E.; Jiang, Y.; Yang, Y.; Sirirassamee, B.; Hastings, G. and Harris, F. (2009). Reported awareness of tobacco advertising and promotion in China compared to Thailand, Austalia and the USA. Tobacco Control, 18(3) pp. 222–227. file

Gordon, Ross and Harris, Fiona (2009). Assessing the cumulative impact of alcohol marketing on young people's drinking: cross sectional data findings. In: Public Policy and Non-profit Marketing, 18-19 Jun 2009, Valencia, Spain.

Harris, Fiona (2009). Product classification: an ethical perspective. Marketing Review, 9(2) pp. 127–138.


Li, L.; Yong, H.; Borland, R.; Fong, G.; Thompson, M.; Yuan, J.; Yan, Y.; Sirirassamee, B.; Hastings, G. and Harris, F. (2008). Exposure to tobacco advertising and promotion among adult smokers in China - compared to Thailand, Australia and the USA. In: SRNT Conference, 28-31 Oct 2008, Bangkok, Thailand.

MacKintosh, A. M.; Harris, F. and Hastings, G. B. (2008). Measures to assess the effectiveness of restrictions on tobacco marketing communications. In: Borland, R.; Cummings, M. and Dresler, C. eds. IARC Handbook on Tobacco Control. IARC Handbooks of Cancer Prevention, 12. World Health Organisation, pp. 259–285.

Mekonnen, Aster; Harris, Fiona and Laing, Angus (2008). Linking products to a cause or affinity group: does this really make them more attractive to consumers? European Journal of Marketing, 42(1/2) pp. 135–153.

McDermott, Laura; Hastings, Gerard; Stead, Martine; Carrigan, Marylyn and Harris, Fiona (2008). A review of the effects, uses and interpretations of commercial messages and activities by children. Department for Education.


Hassan, Louise M; Walsh, Gianfranco; Shiu, Edward; Hastings, Gerard and Harris, Fiona (2007). Modeling persuasion in social advertising: A study of responsible thinking in antismoking promotion in eight Eastern EU member states. Journal of Advertising, 36(2) pp. 15–31.


Harris, F.; MacKintosh, A. M.; Anderson, S.; Hastings, G.; Borland, R.; Fong, G. T.; Hammond, D. and Cummings, K. M. (2006). Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey. Tobacco Control, 15(Supple) iii26-iii33. file

Hassan, Louise; Harris, Fiona; MacKintosh, Anne Marie; Hastings, Gerard; Borland, Ron; Fong, Geoffrey; Hammond, David; Cummings, K. Michael and McNeill, Ann (2006). Assessing the impact of the UK tobacco marketing ban: findings from the ITC Four-Country Survey. In: 13th World Conference on Tobacco or Health, 12-15 Jul 2006, Washington DC.

Giovino, G. A.; Hyland, A.; Higbee, C.; Hammond, D.; Harris, F.; MacKintosh, A. M.; Yong, H. and Cummings, K. M. (2006). Gender differences in smoking cessation and response to policies: findings from the ITC 4-Country Survey. In: TTURC Grantees Meeting, Apr 2006, Boston, Massachusetts.


Mackintosh, A. M; Harris, F.; Anderson, S.; Hastings, G.; Fong, G.; Cummings, K. M. and Borland, R. (2005). Patterns of awareness of tobacco marketing across four countries: findings from the International Tobacco Control survey. In: SRNT Conference, 21-23 Mar 2005, Prague.

Vollinger, B.; Hastings, G.; Harris, F.; Borland, R.; Hammond, D.; Hyland, A.; Fong, G. T. and Yach, D. (2005). Evaluating tobacco control policies of the framework convention on tobacco control: findings from the International Tobacco Control Policy Evaluation Project. In: The Society for Research on Nicotine and Tobacco, 21-23 Mar 2005, Prague, Czech Republic.

Laing, A. W.; Harris, F. and Mekonnen, A. (2005). Altruism or self-interest: affinity marketing and consumer value. In: The 12th Biennial World Marketing Congress, 6-9 Jul 2005, Munster, Germany.

Harris, F.; Laing, A. W. and Mekonnen, A. (2005). Value propositions in affinity marketing: a typology of consumer value. In: European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004, Spain.


Harris, Don and Harris, Fiona J. (2004). Evaluating the transfer of technology: a critical evaluation of the human component in the system. Technology in Society, 26(4) pp. 551–565.

Laing, Angus; Harris, Fiona and Mekonnen, Aster (2004). Deconstructing affinity relationships: consumers and affinity marketing. Journal of Customer Behaviour, 3(2) pp. 215–228.

de Chernatony, Leslie; Harris, Fiona J. and Christodoulides, George (2004). Developing a brand performance measure for financial services brands. Service Industries Journal, 24(2) pp. 15–33.


Harris, Fiona J. (2002). Internal factors affecting brand performance. PhD thesis. The Open University. file


Harris, Fiona and de Chernatony, Leslie (2001). Corporate branding and corporate brand performance. European Journal of Marketing, 35(3-4) pp. 441–456.

McDonald, Malcolm H. B.; de Chernatony, Leslie and Harris, Fiona (2001). Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model. European Journal of Marketing, 35(3-4) pp. 335–352.


de Chernatony, L. and Harris, F. (2000). Developing corporate brands through considering internal and external stakeholders. Corporate Reputation Review, 3(3) pp. 268–274.

de Chernatony, Leslie; Harris, Fiona and Dall'Olmo Riley, Francesca (2000). Added value: Its nature, roles and sustainability. European Journal of Marketing, 34(1/2) pp. 39–56.

de Chernatony, L. and Harris, Fiona (2000). The challenge of financial services branding: majoring on category or brand values? In: 29th European Academy of Marketing Conference, 23-26 May 2000, Rotterdam, Netherlands.

Harris, F. and de Chernatony, L. (2000). Defining a brand's reputation and identifying the criteria used to assess a financial services brand's reputation: a comparison across stakeholders. In: 4th International Conference on Corporate Reputation, Identity and Competitiveness, 18-20 May 2000, Copenhagen.


de Chernatony, L.; Harris, F. and Dall'Olmo Riley, F. (1999). Added value as a course of competitive advantage. In: 9th World Marketing Congress, 23-29 Jun 1999, Qawra, Malta.

de Chernatony, L. and Harris, F. (1999). The importance of brand identity and reputation in brand building. In: 3rd International Conference on Corporate Reputation, Identity and Competitiveness, 7-9 Jan 1999, San Juan, Puerto Rico.


de Chernatony, Leslie; Dall'Olmo Riley, Francesca and Harris, Fiona (1998). Criteria to assess brand success. Journal of Marketing Management, 14(7) pp. 765–781.

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