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Items Authored or Edited by Claudia Simões

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Number of items: 8.

Journal Article

Da Silveira, C.; Lages, C. and Simões, C. (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66(1) pp. 28–36. file

Dibb, Sally; Simoes, Claudia and Wensley, Robin (2013). Establishing the scope of marketing practice: insights from practitioners. European Journal of Marketing (In press). file

Lages, Cristiana R.; Simoes, Claudia M. N.; Fisk, Raymond P. and Kunz, Werner H. (2013). Knowledge dissemination in the global service marketing community. Managing Service Quality, 23(4) pp. 272–290. file

Simőes, Cláudia and Mason, Katy J. (2012). Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity. European Journal of Marketing, 46(5) pp. 684–711. file

Perina, Marcelo Gattermann; Sampaio, Claudio Hoffmann; Simões, Cláudia and Pólvora de Pólvora, Rosiane (2012). Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education, 22(1) pp. 101–116.

Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia and Kleinowski, Hamilton (2012). Students' trust, value and loyalty: evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1) pp. 83–100.

Sampaio, Cláudio Hoffmann; Simoes, Cláudia; Perin, Marcelo Gattermann and Almeida, Alessandro (2011). Marketing metrics: insights from Brazilian managers. Industrial Marketing Management, 40(1) pp. 8–16. file

Simões, Cláudia and Soares, Ana Maria (2010). Applying to higher education: information sources and choice factors. Studies in Higher Education, 35(4) pp. 371–389. file

This list was generated on Sat Nov 22 23:00:03 2014 GMT.

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