Currently browsing: Items authored or edited by Claudia Simões

10 items in this list.
Generated on Wed Sep 23 15:10:53 2020 BST.

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Sarmento, Maria and Simões, Claudia (2019). Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing, 53(9) pp. 1782–1807.

Lindridge, Andrew; Abolhasani, Morteza; Michuki, Gidraph and Simões, Claudia (2019). Reclaiming the 'tribe' from 'consumer tribe'. In: Consumer Culture Theory Conference 2019, 17-19 Jul 2019, Concordia University, Montreal, Canada.

2014To Top

2013To Top

Lages, Cristiana R.; Simoes, Claudia M. N.; Fisk, Raymond P. and Kunz, Werner H. (2013). Knowledge dissemination in the global service marketing community. Managing Service Quality, 23(4) pp. 272–290.

2012To Top

Perina, Marcelo Gattermann; Sampaio, Claudio Hoffmann; Simões, Cláudia and Pólvora de Pólvora, Rosiane (2012). Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education, 22(1) pp. 101–116.

Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia and Kleinowski, Hamilton (2012). Students' trust, value and loyalty: evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1) pp. 83–100.

2011To Top

Sampaio, Cláudio Hoffmann; Simoes, Cláudia; Perin, Marcelo Gattermann and Almeida, Alessandro (2011). Marketing metrics: insights from Brazilian managers. Industrial Marketing Management, 40(1) pp. 8–16.

2010To Top

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