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Items Authored or Edited by Claudia Simões

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Jump to: 2013 | 2012 | 2011 | 2010
Number of items: 8.

2013

Da Silveira, C.; Lages, C. and Simões, C. (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66(1) pp. 28–36. file

Dibb, Sally; Simoes, Claudia and Wensley, Robin (2013). Establishing the scope of marketing practice: insights from practitioners. European Journal of Marketing (In press). file

Lages, Cristiana R.; Simoes, Claudia M. N.; Fisk, Raymond P. and Kunz, Werner H. (2013). Knowledge dissemination in the global service marketing community. Managing Service Quality, 23(4) pp. 272–290. file

2012

Simőes, Cláudia and Mason, Katy J. (2012). Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity. European Journal of Marketing, 46(5) pp. 684–711. file

Perina, Marcelo Gattermann; Sampaio, Claudio Hoffmann; Simões, Cláudia and Pólvora de Pólvora, Rosiane (2012). Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education, 22(1) pp. 101–116.

Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia and Kleinowski, Hamilton (2012). Students' trust, value and loyalty: evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1) pp. 83–100.

2011

Sampaio, Cláudio Hoffmann; Simoes, Cláudia; Perin, Marcelo Gattermann and Almeida, Alessandro (2011). Marketing metrics: insights from Brazilian managers. Industrial Marketing Management, 40(1) pp. 8–16. file

2010

Simões, Cláudia and Soares, Ana Maria (2010). Applying to higher education: information sources and choice factors. Studies in Higher Education, 35(4) pp. 371–389. file

This list was generated on Wed Apr 23 23:04:00 2014 BST.

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