The Open UniversitySkip to content
 

Open Research Online
Items Authored or Edited by Claudia Simões

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0 [Create Shortened URL] SURL
Embed as feed
Group by: Published Date | Item Type | Authors/Editors/Creators | No Grouping
Jump to: D | L | P | S
Number of items: 8.

D

Dibb, Sally; Simoes, Claudia and Wensley, Robin (2014). Establishing the scope of marketing practice: insights from practitioners. European Journal of Marketing, 48(1-2) pp. 380–404. file

Da Silveira, C.; Lages, C. and Simões, C. (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66(1) pp. 28–36. restricted access item, not available for direct download

L

Lages, Cristiana R.; Simoes, Claudia M. N.; Fisk, Raymond P. and Kunz, Werner H. (2013). Knowledge dissemination in the global service marketing community. Managing Service Quality, 23(4) pp. 272–290.

P

Perina, Marcelo Gattermann; Sampaio, Claudio Hoffmann; Simões, Cláudia and Pólvora de Pólvora, Rosiane (2012). Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education, 22(1) pp. 101–116.

S

Simões, Cláudia and Mason, Katy J. (2012). Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity. European Journal of Marketing, 46(5) pp. 684–711. file

Sampaio, Claudio Hoffmann; Perin, Marcelo Gattermann; Simoes, Claudia and Kleinowski, Hamilton (2012). Students' trust, value and loyalty: evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1) pp. 83–100.

Sampaio, Cláudio Hoffmann; Simoes, Cláudia; Perin, Marcelo Gattermann and Almeida, Alessandro (2011). Marketing metrics: insights from Brazilian managers. Industrial Marketing Management, 40(1) pp. 8–16. restricted access item, not available for direct download

Simões, Cláudia and Soares, Ana Maria (2010). Applying to higher education: information sources and choice factors. Studies in Higher Education, 35(4) pp. 371–389. restricted access item, not available for direct download

This list was generated on Sun Apr 22 23:26:22 2018 BST.

Policies | Disclaimer

© The Open University   contact the OU