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Items Authored or Edited by Caroline Moraes

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Number of items: 23.


Carrigan, Marylyn; McEachern, Morven; Moraes, Caroline and Bosangit, Carmela (2017). The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs. Journal of Business Ethics, 143(4) pp. 681–699. file

Ferreira, Carlos; Michaelidou, Nina; Moraes, Caroline and McGrath, Michelle (2017). Social Media Advertising: Factors Influencing Consumer Ad Avoidance. Journal of Customer Behaviour, 16(2) pp. 183–201. file

Moraes, Caroline (2017). Consumers' Concerns with How They Are Researched Online. Business and Professional Ethics Journal, 36(1) pp. 79–101. file

Moraes, Caroline and Michaelidou, Nina (2017). Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising. Journal of Business Ethics, 141(2) pp. 231–233.


Moraes, Caroline; Michaelidou, Nina and Canning, Louise (2016). Students’ attitudes toward a group coursework protocol and peer assessment system. Industry & Higher Education, 30(2) pp. 117–128. file

Rimkute, Justina; Moraes, Caroline and Ferreira, Carlos (2016). The effects of scent on consumer behaviour. International Journal of Consumer Studies, 40(1) pp. 24–34. file


Moraes, Caroline; Carrigan, Marylyn; Bosangit, Carmela; Ferreira, Carlos and McGrath, Michelle (2015). Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases. Journal of Business Ethics, 145(3) pp. 525–543. filefile

Spiteri-Cornish, Lara and Moraes, Caroline (2015). The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior. Psychology & Marketing, 32(5) pp. 558–574. file


Alversia, Yeshika; Michaelidou, Nina and Moraes, Caroline (2014). Customer Engagement. In: Cooper, Cary L. ed. Wiley Encyclopedia of Management, 3rd Edition, Volume 9. Wiley.

Moraes, Caroline; Michaelidou, Nina and Meneses, Rita W. (2014). The use of Facebook to promote drinking among young consumers. Journal of Marketing Management, 30(13-14) pp. 1377–1401. file

Michaelidou, Nina and Moraes, Caroline (2014). An Evolutionary Psychology Perspective on Physical Exercise Motives: Implications for Social Marketing. Journal of Nonprofit & Public Sector Marketing, 26(2) pp. 162–183. file

Moraes, Caroline (2014). Using Multi-Sited Ethnography: An Exploration of Consumer Resistance, Community and Power at New Consumption Communities. SAGE Research Methods Cases.


Michaelidou, Nina; Siamagka, Nicoleta-Theofania; Moraes, Caroline and Micevski, Milena (2013). Do Marketers Use Visual Representations of Destinations That Tourists Value? Comparing Visitors’ Image of a Destination with Marketer-Controlled Images Online. Journal of Travel Research, 52(6) pp. 789–804. file

Carrigan, Marylyn; Moraes, Caroline and McEachern, Morven (2013). From conspicuous to considered fashion: A harm-chain approach to the responsibilities of luxury-fashion businesses. Journal of Marketing Management, 29(11-12) pp. 1277–1307. file


Moraes, Caroline; Carrigan, Marylyn and Szmigin, Isabelle (2012). The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities. Journal of Marketing Management, 28(1-2) pp. 103–128. file


Moraes, Caroline; Shaw, Deirdre and Carrigan, Marylyn (2011). Purchase power: An examination of consumption as voting. Journal of Marketing Management, 27(9-10) pp. 1059–1079. file

Carrigan, Marylyn; Moraes, Caroline and Leek, Sheena (2011). Fostering responsible communities: a community social marketing approach to sustainable living. Journal of Business Ethics, 100(3) pp. 515–534. file


Moraes, Caroline; Szmigin, Isabelle and Carrigan, Marylyn (2010). Living production-engaged alternatives: An examination of new consumption communities. Consumption Markets & Culture, 13(3) pp. 273–298. file


Shaw, Deirdre and Moraes, Caroline (2009). Voluntary simplicity: an exploration of market interactions. International Journal of Consumer Studies, 33(2) pp. 215–223. file


Bekin, Caroline; Szmigin, Isabelle and Carrigan, Marylyn (2008). Communally living the positive alternative. In: Gandolfi, Franco and Cherrier, Helene eds. Downshifting: A Theoretical and Practical Approach to Living a Simple Life. UK: ICFAI University Press, pp. 135–161.


Bekin, Caroline; Carrigan, Marylyn and Szmigin, Isabelle (2007). Beyond recycling: 'commons-friendly' waste reduction at new consumption communities. Journal of Consumer Behaviour, 6(5) pp. 271–286. file

Szmigin, I; Carrigan, M. and Bekin, C. (2007). New Consumption Communities and the re-enabling of 21st Century consumers. In: Cova, B.; Kozinets, R. and Shankar, A. eds. Consumer Tribes. UK: Elsevier, pp. 296–311.


Bekin, Caroline; Carrigan, Marylyn and Szmigin, Isabelle (2006). Empowerment, waste and new consumption communities. International Journal of Sociology and Social Policy, 26(1/2) pp. 32–47.

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