Currently browsing: Items authored or edited by Carmen Mal

7 items in this list.
Generated on Wed Jul 6 12:50:09 2022 BST.

Jump to:

2022 | 2021 | 2018 | 2017 | 2016

2022To Top

O'Sullivan, Terry and Mal, Carmen (2022). Taking a cultural perspective on teaching and learning about customer behaviour. In: Equality Diversity and Inclusion Conference 2022: Inclusive Institutions in Action (Higher Education Academy), 16-17 Mar 2022, Manchester.

2021To Top

Mal, Carmen and O'Sullivan, Terry (2021). Blogging as assessment: some insights from an online course in consumer behaviour. In: Academy of Marketing Conference (2021) Reframing Marketing Priorities, 5-7 Jul 2021, Online.

2018To Top

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2018). Corporate misconducts and their effects on consumer distrust. In: 13th Global Brand Conference, 02-04 May 2018, Northumbria University Newcastle, UK.

2017To Top

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2017). Order effects in brand trust formation and development. In: Academy of Marketing Conference, 03-06 Jul 2017, Hull University Business School, UK.

2016To Top

Mal, Carmen and Davies, Gary (2016). Employer brand trust: a grounded theory approach to conceptualization. In: British Academy of Management Conference, 6-8 Sep 2016, Newcastle University, UK.

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2016). Consumer trust and distrust in brands: an exploratory study. In: 'Brands that do good': Academy of Marketing's 11th Global Brand Conference, 27-29 Apr 2016, Bradford University School of Management.


Subscribe to these results

get details to embed this page in another page Embed as feed [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0