Currently browsing: Items authored or edited by Carmen Mal https://orcid.org/0000-0002-9859-2483

8 items in this list.
Generated on Mon Nov 28 12:29:57 2022 GMT.

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O'Sullivan, Terry and Mal, Carmen (2022). Taking a cultural perspective on teaching and learning about customer behaviour. In: Equality Diversity and Inclusion Conference 2022: Inclusive Institutions in Action (Higher Education Academy), 16-17 Mar 2022, Manchester.

Mal, Carmen and Davies, Gary (2022). The Primacy of Corporate Brand Trust for New Market Entrants. Journal of Product and Brand Management (Early Access).

2021To Top

Mal, Carmen and O'Sullivan, Terry (2021). Blogging as assessment: some insights from an online course in consumer behaviour. In: Academy of Marketing Conference (2021) Reframing Marketing Priorities, 5-7 Jul 2021, Online.

2018To Top

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2018). Corporate misconducts and their effects on consumer distrust. In: 13th Global Brand Conference, 02-04 May 2018, Northumbria University Newcastle, UK.

2017To Top

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2017). Order effects in brand trust formation and development. In: Academy of Marketing Conference, 03-06 Jul 2017, Hull University Business School, UK.

2016To Top

Mal, Carmen and Davies, Gary (2016). Employer brand trust: a grounded theory approach to conceptualization. In: British Academy of Management Conference, 6-8 Sep 2016, Newcastle University, UK.

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2016). Consumer trust and distrust in brands: an exploratory study. In: 'Brands that do good': Academy of Marketing's 11th Global Brand Conference, 27-29 Apr 2016, Bradford University School of Management.

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