Currently browsing: Items authored or edited by Carmen Mal https://orcid.org/0000-0002-9859-2483

Mal, Carmen and Davies, Gary (2023). The Primacy of Corporate Brand Trust for New Market Entrants. Journal of Product and Brand Management, 32(1) pp. 79–92.

• Download Accepted Manuscript (PDF / 425kB)

O'Sullivan, Terry and Mal, Carmen (2022). Taking a cultural perspective on teaching and learning about customer behaviour. In: Equality Diversity and Inclusion Conference 2022: Inclusive Institutions in Action (Higher Education Academy), 16-17 Mar 2022, Manchester.

• Download Accepted Manuscript (PDF / 146kB)

Mal, Carmen and O'Sullivan, Terry (2021). Blogging as assessment: some insights from an online course in consumer behaviour. In: Academy of Marketing Conference (2021) Reframing Marketing Priorities, 5-7 Jul 2021, Online.

Mal, Carmen Iuliana; Davies, Gary and Diers-Lawson, Audra (2018). Through the looking glass: the factors that influence consumer trust and distrust in brands. Psychology & Marketing, 35(12) pp. 936–947.

• Download Accepted Manuscript (PDF / 509kB)

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2018). Corporate misconducts and their effects on consumer distrust. In: 13th Global Brand Conference, 02-04 May 2018, Northumbria University Newcastle, UK.

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2017). Order effects in brand trust formation and development. In: Academy of Marketing Conference, 03-06 Jul 2017, Hull University Business School, UK.

Mal, Carmen and Davies, Gary (2016). Employer brand trust: a grounded theory approach to conceptualization. In: British Academy of Management Conference, 6-8 Sep 2016, Newcastle University, UK.

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2016). Consumer trust and distrust in brands: an exploratory study. In: 'Brands that do good': Academy of Marketing's 11th Global Brand Conference, 27-29 Apr 2016, Bradford University School of Management.