Open Research Online
Items Authored or Edited by Carmen Mal

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Number of items: 5.

Mal, Carmen Iuliana; Davies, Gary and Diers-Lawson, Audra (2018). Through the looking glass: the factors that influence consumer trust and distrust in brands. Psychology & Marketing, 35(12) pp. 936–947. restricted access item, not available for direct download

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2018). Corporate misconducts and their effects on consumer distrust. In: 13th Global Brand Conference, 02-04 May 2018, Northumbria University Newcastle, UK.

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2017). Order effects in brand trust formation and development. In: Academy of Marketing Conference, 03-06 Jul 2017, Hull University Business School, UK.

Mal, Carmen and Davies, Gary (2016). Employer brand trust: a grounded theory approach to conceptualization. In: British Academy of Management Conference, 6-8 Sep 2016, Newcastle University, UK.

Mal, Carmen; Davies, Gary and Diers-Lawson, Audra (2016). Consumer trust and distrust in brands: an exploratory study. In: 'Brands that do good': Academy of Marketing's 11th Global Brand Conference, 27-29 Apr 2016, Bradford University School of Management.

This list was generated on Thu Jul 16 06:48:40 2020 BST.