Currently browsing: Items authored or edited by Aster Mekonnen

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Laing, A. W.; Harris, F. and Mekonnen, A. (2005). Altruism or self-interest: affinity marketing and consumer value. In: The 12th Biennial World Marketing Congress, 6-9 Jul 2005, Munster, Germany.

Harris, F.; Laing, A. W. and Mekonnen, A. (2005). Value propositions in affinity marketing: a typology of consumer value. In: European Marketing Academy Conference (EMAC), Murcia, Spain, 18-21 May 2004, Spain.

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