Currently browsing: Items authored or edited by Alison Bettley

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Bettley, Alison and Horrocks, Ivan (2018). Emergent versus Planned Assessment and Tuition Strategies for Online Postgraduate Teaching of Technology and Innovation Management at the Open University, UK. In: Khare, Anshuman and Hurst, Deborah eds. On the Line: Business Education in the Digital Age. Geneva: Springer, pp. 55–73.

Bettley, Alison and Burnley, Stephen (2008). Towards Sustainable Operations Management Integrating Sustainability Management into Operations Management Strategies and Practices. In: Misra, Krishna B. ed. Handbook on Performability Engineering. London, UK: Springer-Verlag, pp. 875–904.

Bettley, Alison (2006). Real options for the marketing of high technology products. In: 2nd European Conference on Management of Technology: Technology and Global Integration, 10-12 Sep 2006, Birmingham, UK.

Bettley, Alison (2006). Marketing for innovation: implications of the innovation process model for the marketing curriculum of technology management programmes. In: 2nd European Conference on Management of Technology: Technology and Global Integration, 10-12 Sep 2006, Birmingham, UK.

Bettley, Alison (2006). Management of contract R & D: a knowledge management perspective. In: The R & D Management Conference 2006, The challenges and opportunities of R&D management - new directions for research, 5-7 Jul 2006, Lake Windermere, Cumbria, UK.

Bettley, Alison; Mayle, David and Tantoush, Tarek (2005). Operations as strategy. In: Bettley, Alison; Mayle, David and Tantoush, Tarek eds. Operations Management: a strategic approach. London: Sage.

Bettley, Alison; Mayle, David and Tantoush, Tarek (2005). Approaches and techniques. In: Bettley, Alison; Mayle, David and Tantoush, Tarek eds. Operations Management: a strategic approach. London: Sage.

Bettley, Alison; Mayle, David and Tantoush, Tarek (2005). The role of technology. In: Bettley, Alison; Mayle, David and Tantoush, Tarek eds. Operations Management: a strategic approach. London: Sage.

Bettley, Alison; Mayle, David and Tantoush, Tarek (2005). Human issues. In: Bettley, Alison; Mayle, David and Tantoush, Tarek eds. Operations management: a strategic approach. London: Sage.

Bettley, Alison; Mayle, David and Tantoush, Tarek (2005). Reflections, implications and propositions. In: Bettley, Alison; Mayle, David and Tantoush, Tarek eds. Operations Management: a strategic approach. London: Sage.

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Dann, Zoe and Bettley, Alison (2007). Enhancing tacit knowledge transfer: tailoring NPD practices. In: 8th European Conference on Knowledge Management, 6-7 Sep 2007, Barcelona, Spain.

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