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Number of items: 3.

Journal Article

Ali, Haider and Birley, Sue (1999). Integrating deductive and inductive approaches in a study of new ventures and customer perceived risk. Qualitative Market Research: an international journal, 2(2) pp. 103–110.

Bekin, Caroline; Carrigan, Marylyn and Szmigin, Isabelle (2005). Defying marketing sovereignty: voluntary simplicity at New Consumption Communities. Qualitative Market Research: an international journal, 8(4) pp. 413–429.

O'Sullivan, Terry (2005). Advertising and children: what do the kids think? Qualitative Market Research: an international journal, 8(4) pp. 371–384.

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