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Jump to: 2012 | 2006 | 2001
Number of items: 3.

2012

Vijaygopal, Rohini and Dibb, Sally (2012). Exploring the role of acculturation in brand choice: a new perspective for targeting Indians living in the UK. Journal of Targeting, Measurement and Analysis for Marketing, 20(1) pp. 47–56.

2006

O'Sullivan, Terry (2006). All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin. Book review. Journal of Targeting, Measurement and Analysis for Marketing, 15(1) pp. 65–66.

2001

Dibb, Sally; Rushmer, A. and Stern, P. (2001). New survey medium: collecting marketing data with e-mail and the world wide web. Journal of Targeting, Measurement and Analysis for Marketing, 10(1) pp. 17–25.

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