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Number of items: 9.


Canhoto, Ana Isabel; Meadows, Maureen; Ball, Kirstie; Daniel, Elizabeth; Dibb, Sally and Spiller, Keith (2017). The role of customer management capabilities in public-private partnerships. Journal of Strategic Marketing, 25(5-6) pp. 384–404. file


Chai, Joe Choon Yean and Dibb, Sally (2016). Chinese relationship management: a qualitative study of banking in New Zealand. Journal of Strategic Marketing (Early Access). restricted access item, not available for direct download


Meadows, Maureen and Dibb, Sally (2012). Progress in customer relationship management adoption: a cross-sector study. Journal of Strategic Marketing, 20(4) pp. 323–344. file

Simkin, Lyndon and Dibb, Sally (2012). Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty. Journal of Strategic Marketing, 20(1) pp. 45–54. file


Dibb, Sally and Simkin, Lyndon (2010). Judging the quality of customer segments: segmentation effectiveness. Journal of Strategic Marketing, 18(2) pp. 113–131. file

Michaelidou, Nina; Dibb, Sally and Ali, Haider (2010). The impact of antismoking information on teenagers' attitude and intention: implications and challenges for designing antismoking school interventions. Journal of Strategic Marketing, 18(6) pp. 503–515.


Dibb, Sally and Meadows, Maureen (2004). Relationship marketing and CRM: a financial services case study. Journal of Strategic Marketing, 12(2) pp. 111–125.


Dibb, Sally and Simkin, Lyndon (2003). Marketing educators: addressing implementation in core courses. Journal of Strategic Marketing, 11(1) pp. 3–13.


Dibb, Sally (2001). New Millennium, new segments: moving towards the segment of one? Journal of Strategic Marketing, 9(3) pp. 193–213.

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