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Group by: Published Date | Item Type | No Grouping
Jump to: 2012 | 2010 | 2004 | 2003 | 2001
Number of items: 7.

2012

Meadows, Maureen and Dibb, Sally (2012). Progress in customer relationship management adoption: a cross-sector study. Journal of Strategic Marketing, 20(4) pp. 323–344. file

Simkin, Lyndon and Dibb, Sally (2012). Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty. Journal of Strategic Marketing, 20(1) pp. 45–54. file

2010

Dibb, Sally and Simkin, Lyndon (2010). Judging the quality of customer segments: segmentation effectiveness. Journal of Strategic Marketing, 18(2) pp. 113–131. file

Michaelidou, Nina; Dibb, Sally and Ali, Haider (2010). The impact of antismoking information on teenagers' attitude and intention: implications and challenges for designing antismoking school interventions. Journal of Strategic Marketing, 18(6) pp. 503–515.

2004

Dibb, Sally and Meadows, Maureen (2004). Relationship marketing and CRM: a financial services case study. Journal of Strategic Marketing, 12(2) pp. 111–125.

2003

Dibb, Sally and Simkin, Lyndon (2003). Marketing educators: addressing implementation in core courses. Journal of Strategic Marketing, 11(1) pp. 3–13.

2001

Dibb, Sally (2001). New Millennium, new segments: moving towards the segment of one? Journal of Strategic Marketing, 9(3) pp. 193–213.

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