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Jump to: 2012 | 2011
Number of items: 2.

2012

Hastings, Gerard (2012). The marketing matrix. Journal of Social Marketing, 2(3) pp. 222–226.

2011

Hastings, Gerard and Angus, Kathryn (2011). When is social marketing not social marketing? Journal of Social Marketing, 1(1) pp. 45–53.

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