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Number of items: 2.


Hsieh, Ming and Lindridge, Andrew (2005). Universal appeals with local specifications. Journal of Product and Brand Management, 14(1) pp. 14–28.


Szmigin, I. and Carrigan, M. (2000). Does advertising in the UK need older models? Journal of Product and Brand Management, 9(2) pp. 128–141.

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