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Jump to: 2005 | 2000
Number of items: 2.

2005

Hsieh, Ming and Lindridge, Andrew (2005). Universal appeals with local specifications. Journal of Product and Brand Management, 14(1) pp. 14–28. file

2000

Szmigin, I. and Carrigan, M. (2000). Does advertising in the UK need older models? Journal of Product and Brand Management, 9(2) pp. 128–141.

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