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Jump to: 1999 | 1998
Number of items: 3.

1999

Carrigan, M. and Szmigin, I. (1999). The portrayal of older characters in magazine advertising. Journal of Marketing Practice: Applied Marketing Science, 5(6/7/8) pp. 248–261.

1998

Carrigan, M. and Szmigin, I (1998). The usage and portrayal of older models in contemporary consumer advertising. Journal of Marketing Practice: Applied Marketing Science, 4(8) pp. 231–248.

Carrigan, Marylyn (1998). Title: Segmenting the grey market: the case for fifty-plus 'lifegroups'. Journal of Marketing Practice: Applied Marketing Science, 4(2) pp. 43–56.

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