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Number of items: 3.


Ferreira, Carlos; Michaelidou, Nina; Moraes, Caroline and McGrath, Michelle (2017). Social Media Advertising: Factors Influencing Consumer Ad Avoidance. Journal of Customer Behaviour (In press). restricted access item, not available for direct download


O'Sullivan, Terry (2005). Choosing better: a review of The Ethical Consumer by Harrison, R., Newholm, T. and Shaw, D. Journal of Customer Behaviour, 4(3) pp. 445–447.


Laing, Angus; Harris, Fiona and Mekonnen, Aster (2004). Deconstructing affinity relationships: consumers and affinity marketing. Journal of Customer Behaviour, 3(2) pp. 215–228.

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