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Jump to: 2007 | 2006 | 1997
Number of items: 3.

2007

Szmigin, Isabelle; Carrigan, Marylyn and O'Loughlin, Deirdre (2007). Integrating ethical brands into our consumption lives. Journal of Brand Management, 14(5) pp. 396–409.

2006

Reeves, Peter; de Chernatony, Leslie and Carrigan, Marylyn (2006). Building a political brand: Idealogy or voter-driven strategy. Journal of Brand Management, 13(6) pp. 418–428. file

1997

Daniel, Elizabeth and Harris, G (1997). Will current financial service providers survive the on-line revolution? A branding perspective. Journal of Brand Management, 5(3) pp. 203–208.

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