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Number of items: 4.


Decker, Carolin and Baade, Annika (2016). Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit. Journal of Brand Management, 23(6) pp. 648–665. file


Szmigin, Isabelle; Carrigan, Marylyn and O'Loughlin, Deirdre (2007). Integrating ethical brands into our consumption lives. Journal of Brand Management, 14(5) pp. 396–409.


Reeves, Peter; de Chernatony, Leslie and Carrigan, Marylyn (2006). Building a political brand: Idealogy or voter-driven strategy. Journal of Brand Management, 13(6) pp. 418–428. restricted access item, not available for direct download


Daniel, Elizabeth and Harris, G (1997). Will current financial service providers survive the on-line revolution? A branding perspective. Journal of Brand Management, 5(3) pp. 203–208.

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