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Group by: Published Date | Item Type | No Grouping
Jump to: 2007 | 2006 | 2005 | 2000 | 1997
Number of items: 5.

2007

Szmigin, Isabelle; Carrigan, Marylyn and O'Loughlin, Deirdre (2007). Integrating ethical brands into our consumption lives. Journal of Brand Management, 14(5) pp. 396–409.

2006

Reeves, Peter; de Chernatony, Leslie and Carrigan, Marylyn (2006). Building a political brand: Idealogy or voter-driven strategy. Journal of Brand Management, 13(6) pp. 418–428. file

2005

Hsieh, Ming and Lindridge, Andrew (2005). Universal appeals with local specifications. Journal of Product and Brand Management, 14(1) pp. 14–28. file

2000

Szmigin, I. and Carrigan, M. (2000). Does advertising in the UK need older models? Journal of Product and Brand Management, 9(2) pp. 128–141.

1997

Daniel, Elizabeth and Harris, G (1997). Will current financial service providers survive the on-line revolution? A branding perspective. Journal of Brand Management, 5(3) pp. 203–208.

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