The Open UniversitySkip to content

Browse by Journal

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0 [Create Shortened URL] SURL
Group by: Published Date | Item Type | No Grouping
Jump to: 2008 | 2007 | 2006 | 2000
Number of items: 4.


Michaelidou, Nina; Dibb, Sally and Ali, Haider (2008). The effect of health, cosmetic and social antismoking information themes on adolescents’ beliefs about smoking. International Journal of Advertising, 27(2) pp. 235–250.


Hassan, Louise M; Walsh, Gianfranco; Shiu, Edward; Hastings, Gerard and Harris, Fiona (2007). Modeling persuasion in social advertising: A study of responsible thinking in antismoking promotion in eight Eastern EU member states. Journal of Advertising, 36(2) pp. 15–31.


McDermott, Laura; O'Sullivan, Terry; Stead, Martine and Hastings, Gerard (2006). International food advertising, pester power and its effects. International Journal of Advertising, 25(4) pp. 513–539.


Carrigan, Marylyn and Szmigin, Isabelle (2000). The ethical advertising covenant: regulating ageism in UK advertising. International Journal of Advertising, 19(4) pp. 509–528.

This list was generated on Tue Nov 24 21:59:51 2015 GMT.

Policies | Disclaimer

© The Open University   + 44 (0)870 333 4340