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Jump to: 2013 | 2011 | 2008 | 2007 | 2001
Number of items: 5.

2013

Vize, Róisín ; Coughlan, Joseph; Kennedy , Aileen and Ellis-Chadwick, Fiona (2013). Technology readiness in a B2B online retail context: an examination of antecedents and outcomes. Industrial Marketing Management, 42(6) pp. 909–918. file

2011

Sampaio, Cláudio Hoffmann; Simoes, Cláudia; Perin, Marcelo Gattermann and Almeida, Alessandro (2011). Marketing metrics: insights from Brazilian managers. Industrial Marketing Management, 40(1) pp. 8–16. file

2008

Dibb, Sally; Simkin, Lyndon and Wilson, David (2008). Diagnosing and treating operational and implementation barriers in synoptic marketing planning. Industrial Marketing Management, 37(5) pp. 539–553. file

2007

Wilson, H and Daniel, Elizabeth (2007). The multi-channel challenge: A dynamic capability approach. Industrial Marketing Management, 36(1) pp. 10–20. file

2001

Dibb, Sally and Simkin, Lyndon (2001). Market segmentation: diagnosing and treating the barriers. Industrial Marketing Management, 30(8) pp. 609–625.

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