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Number of items: 25.


Bennett, Roger and Vijaygopal, Rohini (2018). Consumer attitudes towards electric vehicles: effects of product user stereotype and self-image congruence. European Journal of Marketing, 52(3/4) pp. 499–527. filefile


Lindridge, Andrew M.; Penaloza, Lisa and Worlu, Onipreye (2017). Agency and Empowerment in consumption in relation to a patriarchal bargain: the case of Nigerian immigrant women in the UK. European Journal of Marketing, 50(9/10) pp. 1652–1671. file

Liu, Gordon; Ko, Wai Wai Joyce; Ngugi, Isaac and Takeda, Sachiko (2017). Proactive Entrepreneurial Behaviour, Market Orientation, and Innovation Outcomes: A Study of Small- and Medium-sized Manufacturing Firms in the UK. European Journal of Marketing, 51(11/12) pp. 1980–2001.


Dibb, Sally; Simoes, Claudia and Wensley, Robin (2014). Establishing the scope of marketing practice: insights from practitioners. European Journal of Marketing, 48(1-2) pp. 380–404. file


Dibb, Sally and Carrigan, Marylyn (2013). Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing in a period of social change. European Journal of Marketing, 47(9) pp. 1376–1398. file

Lindridge, Andrew; MacGaskill, Susan; Gnich, Wendy; Eadie, Douglas and Holme, Ingrid (2013). Applying an ecological model to social marketing communications. European Journal of Marketing, 47(9) pp. 1399–1420. file

Liston-Heyes, Catherine and Liu, Gordon (2013). A study of non-profit organisations in cause-related marketing: Stakeholder concerns and safeguarding strategies. European Journal of Marketing, 47(11/12) pp. 1954–1974.

Smith, Anne (2013). The value co-destruction process: a customer resource perspective. European Journal of Marketing, 47(11/12) pp. 1889–1909. file


Simões, Cláudia and Mason, Katy J. (2012). Informing a new business-to-business relationship: corporate identity and the emergence of a relationship identity. European Journal of Marketing, 46(5) pp. 684–711. file


Walsh, Gianfranco; Hassan, Louise M.; Shiu, Edward; Andrews, J. Craig and Hastings, Gerard (2010). Segmentation in social marketing: insights from the European Union's multi-country, antismoking campaign. European Journal of Marketing, 44(7/8) pp. 1140–1164.


Doherty, Neil F. and Ellis-Chadwick, Fiona (2009). Exploring the drivers, scope and perceived success of e-commerce strategies in the UK retail sector. European Journal of Marketing, 43(9/10) pp. 1246–1262. file


Mekonnen, Aster; Harris, Fiona and Laing, Angus (2008). Linking products to a cause or affinity group: does this really make them more attractive to consumers? European Journal of Marketing, 42(1/2) pp. 135–153.


Carrigan, Marylyn and Szmigin, Isabelle (2006). 'Mothers of invention': maternal empowerment and convenience consumption. European Journal of Marketing, 40(9/10) pp. 1122–1142.


Smith, Anne M. and Fischbacher, Moira (2005). New service development: a stakeholder perspective. European Journal of Marketing, 39(9/10) pp. 1025–1048.


Daniel, Elizabeth and Wilson, H.N. (2004). Action research in turbulent environments: an example in e-commerce prioritisation. European Journal of Marketing, 38(3/4) pp. 355–377.


Daniel, Elizabeth; Wilson, Hugh and McDonald, Malcolm (2003). Towards a map of marketing information systems: an inductive study. European Journal of Marketing, 37(5/6) pp. 821–847.

Daniel, Elizabeth; Wilson, Hugh and McDonald, Malcolm (2003). Towards a map of marketing information systems: an inductive study. European Journal of Marketing, 37(5/6) pp. 821–847.

de Chernatony, Leslie and Segal-Horn, Susan (2003). The Criteria for successful services brands. European Journal of Marketing, 37(7/8) pp. 1095–1118.


Dibb, Sally and Wensley, Robin (2002). Segmentation analysis for industrial marketing: problems of integrating customer requirements into operations strategy. European Journal of Marketing, 36(1/2) pp. 231–251.

Laing, Angus; Lewis, Barbara; Foxall, Gordon and Hogg, Gillian (2002). Predicting a diverse future: directions and issues in the marketing of services. European Journal of Marketing, 36(4) pp. 479–494.


Harris, Fiona and de Chernatony, Leslie (2001). Corporate branding and corporate brand performance. European Journal of Marketing, 35(3-4) pp. 441–456.

McDonald, Malcolm H. B.; de Chernatony, Leslie and Harris, Fiona (2001). Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model. European Journal of Marketing, 35(3-4) pp. 335–352.


de Chernatony, Leslie; Harris, Fiona and Dall'Olmo Riley, Francesca (2000). Added value: Its nature, roles and sustainability. European Journal of Marketing, 34(1/2) pp. 39–56.

Ellis-Chadwick, Fiona; Doherty, Neil and Hart, Cathy (2000). Retailer adoption of the Internet – implications for retail marketing. European Journal of Marketing, 34(8) pp. 954–974.


Schaefer, Anja (1997). Consumer knowledge and country of origin effects. European Journal of Marketing, 31(1) pp. 56–72.

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